Apex Legends, a free-to-play first-person shooter some people still call Why Aren’t You Titanfall 3?, launched three years ago amid the industry’s battle royale boom. Though it initially seemed experimental, a fun if ephemeral multiplayer pitstop between developer Respawn’s blockbusters (like Titanfall and Jedi: Fallen Order), Apex quickly adopted a seasonal model. It’s been riding the live service train ever since and is now on its 14th season. This brings us to #NoApexAugust, a community effort to highlight various issues fans have with the game.
It’s not a universal maxim, but in many cases, there’s no surer sign a game is alive and well than when waves of players start calling it a “dead game.” The most recent example is Apex Legends, which just set an all-time player count record amid a coordinated—I use that word generously—social media campaign urging players to fall off the game for a month.